The Pisces Real Estate 7 Step Process

An Easy Guide to Selling Real Estate in Cabo 

1.  Comparative Market Analysis

• Thoroughly inspect the property and outline all the distinctive and important features.
• Request legal, title documentation for a smooth transition (Exhibit A – Listing Checklist).
• Determine the Fair Market Value of your property by doing a detailed written market analysis, within 48 to 72 hours.
• Provide an estimate of the closing cost expenses to show your net proceeds.
• Execute a listing agreement authorizing us to sell and market your property.

2.  Property Enhancement & Home Staging  (if applicable)

• Prepare a written home enhancement proposal and budget for your approval within 7 to 10 business days after first walk-thru (Exhibit B – Property Enhancement Services).
• Recommend repairs and overall improvements in presentation allowing us to sell your property for the best market value price. 
• Schedule and supervise the home enhancement program, with your approval.
• Suggest additional enhancement and repairs based on prospects’ feedback.

3.  Integrated Marketing Plan

• Prepare and upload information to the Multiple Listing Service (MLS) within 48 hours.
• Request past / present marketing materials (Exhibit C – Integrated Marketing Checklist).
• Create an enhanced Internet presence on www.piscesrealestate.com with the upgraded service within 3 to 5 days.
• Install a “For Sale” sign(s) on your property to generate buyer calls within 7 to 10 days.
• Evaluate and determine if existing photography meets the photography standards. 
• After review of photography, we may schedule a professional photographer to take "sales-oriented" digital photos of your property for the MLS and Internet web sites.
• Design a map of location, if one is not available.  
• Prepare "listing cards" to distribute to networks within 15 days.
• Promote your property by networking with Pisces Real Estate sales people and active agents from other companies within 30 days.
• Display your property to our sales staff and other agents by hosting a broker open house within 30 to 45 days (depending on property enhancement work, if applicable).
• Display your home to public for open house showings within first 30 to 45 days (depending on property enhancement work, if applicable).  
• Design and submit targeted multi-listing advertisements within 30 to 45 days.
• “Featured Property Packages” are available, created within 30 to 45 days which include the following: client-approved mini-marketing budgets with feature section on website, customized microsite, “stand alone” advertisements and dedicated collateral materials.

4.  Communication

• Send you a printed copy and a link to the MLS presentation for your review.
• E-mail you links to all the Internet presentations for your review.
• Visit your home weekly to check on showings and refill brochures.
• E-mail you direct feedback from other agents on all showings.
• Call, email or meet with you monthly to report on the activity and review market conditions.
• Provide monthly updated written market reports showing the latest market activity.
• Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  We Present All Offers

• Carefully review and present all offers for your consideration.
• Pre-qualify the prospective buyers to be sure they will be able to purchase your property based on the terms established in the offer.
• As per your input, prepare a strong counter offer to create a solid transaction that will close on time with no surprises.

6.  Transaction Management

• Provide legal counsel throughout the purchase process.
• Ensure that all terms and conditions are met in the Promise To Purchase Agreement.
• Manage all the details during the transaction from Offer to Purchase to transfer of title. 
• Oversee the loan approval process, ensuring transaction closes on time (if applicable).
• Provide updated preliminary closing statements for your review.
• Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.  Service After The Sale

• Arrange for your net proceeds to be wired into your bank account.
• Review the final closing statement for accuracy, providing a breakdown of closing cost expenses.
• Provide a CD containing all your real estate transaction documents used as a valuable reference for the future. 

List A Property

NOW is the time to sell. If you are looking to sell property there is no-one more qualified or more experienced than Pisces.